Shock tactics: Bernie Ecclestone has turned his recent mugging into a money-making opportunity
Trust Bernie Ecclestone to manage to turn a mugging into a money-making opportunity.
The Formula One boss, who is worth an estimated £2billion, was attacked by four men outside his office in Central London last month.
But even before he'd had his four stitches removed, Mr Ecclestone contacted Formula One's official watchmaker, Hublot, and suggested they used pictures of his battered face as part of an adverting campaign.
'I rang them up and suggested this was a chance to do something different,' said Mr Ecclestone.
'I can understand people wanting to rob me when they are poor and they want some things for the kids with Christmas coming along, but what they did was unnecessary.'
Using the tag line 'See what people will do for a Hublot,' the advert shows the injury done to Mr Ecclestone during the attack and a large picture of a watch similar to the personalised one, worth £200,000, that was stolen from him.
Still sporting a shiner: Ecclestone soon after the attack and still showing the scars in Liverpool on Sunday
The poster also, perhaps unnecessarily, emphasises that 'Hublot condemns all forms of violence and racism.'
During the attack, the four muggers also stole jewellery from Fabiana Flosi, Mr Ecclestone's partner while kicking him to the ground.
The hard-working 80-year-old was back in the office less than 48 hours later
Source:Dailymail
